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The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on
its promise to provide a concentration of multi-faceted and user-centric travel experiences,
as well as positioning Singapore as a future-facing and inspiring destination.
Vision
To be a leading economic development agency in tourism, known for partnership, innovation
and excellence.
Mission
We champion tourism and build it into a key economic driver for Singapore.
Values
Integrity - Do the Right Thing!
We are fair, honest and trustworthy, inspiring trust and confidence.
Team - Succeed Together
United in purpose, we accomplish more together.
Courage - 3D - Dare, Dream, Do!
We dare to dream, experiment and boldly execute our ideas.
Care - Appreciate One Another
We respect, nurture and have compassion for one another. We care for ourselves and our community.
Passion - Love it!
We are energetic and driven, believing in our purpose and loving what we do.
Fun - It’s Our Attitude
We seize each day with enthusiasm. We are optimistic about our future.